For Dealers & Partners
ONE PPF Brand Guidelines
Standards for representing the ONE PPF brand across marketing, signage, and digital materials.
Logo on dark background
Logo on light background
Minimum clear space: Maintain a margin equal to the height of the "O" in "ONE" on all sides of the logo.
Do: Use the logo at a legible size, maintain proportions, use approved color variants (white on dark, black on light).
Don't: Stretch, rotate, add effects (drop shadows, outlines, gradients), change colors, or place on busy backgrounds without a solid backing.
Brand Black
Charcoal
Body Text
Muted
Card Background
Page Background
Border
Success Green
Primary Font
Inter
Used for all headings, body text, labels, and UI elements across web and marketing materials.
Heading Style
Weight 700-800, tight tracking (-0.025em)
Use responsive sizing with clamp(). All caps for labels and badges only.
Body Style
Weight 400-500, color #6E6E73, line-height 1.6-1.7
Readable, comfortable, professional. Never lighter than 400.
Automotive
Dark, high-contrast automotive photography. Dramatic lighting, clean backgrounds, focus on the vehicle and film finish.
Product
Clean studio shots for product and color swatches. Consistent lighting, neutral backgrounds, accurate color reproduction.
Installation
Real installation photography from certified dealers. Action shots, workshop environments, professional quality.
Never use stock photography. All imagery should be real ONE PPF products, real installs, or professionally styled.
Confident, not arrogant
We know our product is excellent. We don’t need to put others down to prove it.
Technical, not jargon-heavy
Speak with authority. Use real specs and real data , but keep it accessible.
Installer-focused
Speak to the people who use the product. “Your installs,” “your shop,” “your team.”
Premium, not corporate
We’re a premium brand, not a Fortune 500. Approachable authority.
Action-oriented
Use “register,” “join,” “explore” , never “buy” or “purchase.”
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